Solo Select Dealer Program
Stock what they ask forby name.
Solo Select earns shelf space the old-fashioned way — customers come back for it. Dealer pricing, restocks that take minutes, and a line that holds a 4.9-star average across hundreds of reviews.
Why carry us
What Solo Select does for the store that stocks it
We built the dealer program around one idea: the store that puts us on the shelf should win for doing it. Demand, margin, and protection — in that order.
Demand walks in the door
Our line is built around horses people watch win and content they see every day. When riders see it work, they look for the spade in your store — you stock a brand that's already been sold.
Margins that respect the middle
Dealer pricing is built so the store makes real money. Terms are shared when you're approved — never published, never raced to the bottom.
Customers already love it
A 4.9-star average across 500+ reviews — shine people notice from across the pasture, picky eaters that clear the bucket, manes and tails customers brag about. The product does the convincing.
Restocking without the runaround
Reorder the whole shelf in one screen with the quick order form and have it shipped fast. Restocking takes minutes, not phone tag.
The line
Products your customers love
SoGlo Collection
Shampoo, conditioner & detangler — the shine line customers come back for.
SoloMega Shine
Cold-pressed, unfiltered flax seed oil for coat, hoof, and health.
SoLyte
Electrolytes built for horses that haul and work.
Liniment
Recovery for horses that work for a living.
The Gallon Program
Barn sizes that keep trainers coming back to your counter.
The reviews
This is why you stock it
Real reviews from real customers. They see the shine from across the pasture, their picky eaters clear the bucket, and then they come looking for more — at your counter.
“My horses look incredible. Total coat transformation in just a couple weeks. Liquid gold for sure.”
“Horses look amazing! The shine is unbelievable, they look and feel so much softer. 10000% would recommend.”
“In less than 30 days, I've noticed a huge difference in coat quality for my horses. I can see them shine from across the pasture!”
“My boy has never looked better! He literally licks the oil clean in his bucket. The entire line is elite!”
“Love this stuff. Even my picky eaters eat it right up. They are super slick and shiny now!”
“Love, love, love. This makes all my horses' manes and tails soooo soft and is an amazing detangler.”
“Love it — no more show sheen, this is it!”
“Smells GREAT, leaves their mane and tail soft and silky and keeps them detangled!”
“This shampoo works great. You don't need a lot of it. The hair coat is silky smooth after using it, every time.”
“This stuff is amazing! Started seeing results in days. All their products are top quality.”
Getting set up
From application to stocked shelf in a week
Apply
Tell us about your store — location, customers, and resale information. Every application is reviewed personally, not by a queue.
5 minutesGet approved
We review within 2–3 business days and share dealer terms directly with you. Pricing never touches a public page.
2–3 business daysStock the shelf
Place your first order the same week, then reorder everything in one screen with the quick order form whenever the shelf runs thin.
First order same weekFAQ
Questions, answered
Brick-and-mortar and established online retailers serving the equine world. Apply with your store details and resale information — we review every application personally.
Terms are shared when you're approved. Dealer pricing isn't published — it lives behind your dealer login.
Applications are reviewed within 2–3 business days, and approved stores can place their first order the same week.
Log in to your dealer account and reorder the whole shelf in one screen with the quick order form. It ships fast, straight to your store.
The Trainer Program is built for commercial training and equine operations. Content creator? See the Influencer Program.
Our word
How we treat the stores that carry us
Put the spade on your shelf and we hold up our end — every order, every restock, every season.
We drive customers to you
Trainers, creators, and our own channels keep the brand in front of horse people every day — demand that walks into your store already sold.
Dealer terms stay between us
Your wholesale terms are shared on approval and live behind your dealer login — never published.
Real humans, fast answers
A direct line to our team for orders, questions, and problems. No ticket queues, no runaround.
Assets ready to use
Product photography and brand content you can drop straight into your store's feed and shelf.