Now accepting creators
Create with Solo Select
For the people telling the story of the western lifestyle — where quality content earns product support.
Why this exists
Content this good shouldn't go unsupported.
Solo Select was built in the barn aisle, and the people who show that world best deserve a brand that shows up for them. This is a working partnership: you bring craft and consistency, we bring product and a brand worth featuring.
Product in your hands
Approved creators get Solo Select products at creator pricing — and what you're eligible for grows with your following and the quality of your content. No scripts, no ad reads. Show it the way you actually use it, on real horses, in real barns.
First to everything
New lines and restocks reach our creators before the public store — and your feedback shapes what we build next.
Your feed, your voice
We pick creators because of how they create. You'll never be handed a script — just product worth talking about.
Room to grow
Quality, cohesive, consistent content creates more avenues with Solo Select. The more you bring to the partnership, the more it brings back to you — deeper creator pricing, bigger collaborations, and a seat closer to the brand.
How it works
Application to first post in under a week
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5 min
Apply
Share your handles, your audience, and what you create. No media kit required.
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2–3 days
Review
We look at craft, consistency, and fit — not just follower counts.
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Ongoing
Create
Shop at your creator pricing and make it shine. Keep the content coming and what you're eligible for grows with it.
The deal
A trade we both respect
This isn't an ad contract. It's a partnership between a brand that makes products worth featuring and creators who feature them well.
What we ask
Consistent, quality content featuring Solo Select products, with us tagged — content that fits your feed, not someone else's script.
Where it leads
Quality, cohesive, consistent content creates more avenues with Solo Select. The more you bring to the partnership, the more it brings back to you.
FAQ
Questions, answered
Creators who live in the western and equine world and post about it with quality and consistency. Audience size matters less than craft and fit — we read applications, we don't just count followers.
Approved creators receive Solo Select products at creator pricing, first access to new launches, and a direct line to our team. What you're eligible for depends on your following and the quality of your content — strong, consistent content unlocks more.
Consistent, quality content featuring the products, with Solo Select tagged. We'll agree on a cadence that fits your feed when you join — this should feel like your content, because it is.
If you run a commercial training or equine operation, the Trainer Program is built for you — bulk pricing for working barns. Some people qualify for both; start with the one that fits your business.
Think we'd fit?
Five minutes to apply. A partnership built around your content.
Apply to the Influencer ProgramRun a training or commercial equine operation? The Trainer Program is built for you.